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ERIC Number: EJ154963
Record Type: Journal
Publication Date: 1977
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Can College Yearbooks Survive?
Letterman, Gretchen
Communication: Journalism Education Today, 11, 8-11, Spr 77
Yearbook sales increased at Indiana University after content was geared to appeal to the target audience's assessed characteristics. (KS)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A