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ERIC Number: EJ153929
Record Type: CIJE
Publication Date: 1976
Pages: N/A
Abstractor: N/A
Reference Count: N/A
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The Impact of Alternative Media Channels: Recall and Involvement with Messages
Nasser, David L.; McEwen, William J.
AV Communication Review, 24, 3, 263-272, F 76
College student subjects were presented one of four versions of a simulated news broadcast. Audio-plus-print elicited the highest recall scores. Print alone generated more involvement than videotape or audio-plus-print.
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