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ERIC Number: EJ153869
Record Type: Journal
Publication Date: 1977
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
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Key Findings of AAP Store Survey
Melendes, Bob; And Others
College Store Journal (Sec 1), 54, 2, 103-4, Feb/Mar 77
Results of the Association of American Publishers "College Bookstore Marketing Survey" in the fall of 1976 are summarized. The intent was to improve college textbook publisher services to college stores in the areas of order fulfillment, publication scheduling, print quantities, shipping, billing, and processing of returns. (LBH)
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Education Level: N/A
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