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ERIC Number: EJ153028
Record Type: CIJE
Publication Date: 1976
Pages: N/A
Abstractor: N/A
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Impression Formation and Role Fulfillment: A "Holistic Reference" Approach
Higgins, E. Tory; Rholes, William S.
Journal of Experimental Social Psychology, 12, 5, 422-35, Sep 76
Previous approaches to impression formation from verbal information are discussed. A "holistic reference" approach is presented which proposes that a person first calls to mind the reference of the verbal description as a whole, and then evaluates that reference. (Editor)
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