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ERIC Number: EJ153006
Record Type: CIJE
Publication Date: 1976
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
The Relative Acceptability of the Multimedia Teaching Format
Cunningham, William H.; And Others
Journal of Experimental Education, 45, 1, 46-51, F 76
This research was designed to measure how students enrolled in introductory marketing courses perceived mass section multimedia lecture classes in comparison with other commonly utilized teaching formats. (Author/RK)
Publication Type: N/A
Education Level: N/A
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Sponsor: N/A
Authoring Institution: N/A