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ERIC Number: EJ151658
Record Type: Journal
Publication Date: 1977
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
A Blueprint for Student Recruitment
Chamberlain, Frank M.
AGB Reports, 19, 1, 31-7, Jan/Feb 77
A marketing plan from the Young Presidents' Organization Task Force is offered: define the market; identify the target student; clarify the college selection process; assess the competition; define the college in terms of market needs; develop a recruiting strategy; develop objectives for the year; spell out the tactics; and manage for results. (Editor/LBH)
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