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ERIC Number: EJ151053
Record Type: Journal
Publication Date: 1977
Pages: N/A
Abstractor: N/A
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Courtship American Style: Newspaper Ads
Cameron, Catherine; And Others
Family Coordinator, 26, 1, 27-30, Jan 77
This study investigated an increasing social phenomenon--newspaper advertising for dating or marital partners--in terms of the bargaining process involved. Content analysis of personal ads in a popular "respectable" singles newspaper revealed a pattern of offers and requests reminiscent of a heterosexual stock market. (Author)
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