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ERIC Number: EJ151012
Record Type: Journal
Publication Date: 1976
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Balanced vs. One-sided Communications About Drugs
Kohn, Paul M.; Snook, Suzi
Journal of Drug Education, 6, 4, 273-280, 76
This experiment compared the effectiveness of a dissuasive message about illicit drugs alone (one-sided condition), and combined with similar material about licit drugs (balanced conditions). The subjects were 190 male and 128 female high-school students. Contrary to expectation, the one-sided message proved effective while its balanced counterparts did not. (Author)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Canada