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ERIC Number: EJ149863
Record Type: CIJE
Publication Date: 1976
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
All Marketing, No Management Make Jack a Dull Director
LaBaugh, Thomas D.
Journal of the National Association of College Admissions Counselors, 21, 2, 15-16,25, Nov 76
LaBaugh contends that marketing alone is not the answer to filling our college classrooms. Other tools from the business field must be applied to make the marketing machine "go." The article reaches into the doctor's bag of the business world to outline the means for making a marketing plan operational. (Author)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A