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ERIC Number: EJ149628
Record Type: CIJE
Publication Date: 1976
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
When What is Said is Important: A Comparison of Expert and Attractive Sources
Norman, Ross
Journal of Experimental Social Psychology, 12, 3, 294-300, May 76
Examines two specific hypotheses on the dynamics of persuasion: first, whether the manipulation of arguments presented to support an advocated opinion should influence the effectiveness of an expert source more than an attractive source, and second, audience reaction toward expert versus attractive sources when considering a number of arguments versus an overall position. (Author/RK)
Publication Type: N/A
Education Level: N/A
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Authoring Institution: N/A