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ERIC Number: EJ149442
Record Type: CIJE
Publication Date: 1976
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
The Product Is the Message
Flannery, Jim
Momentum, 7, 2, 35-8, May 76
A veteran educator, Sister Mary Andre Chipko, who serves as educational consultant to Lorain County Catholic Schools in the Cleveland Diocese, took a hard look at the Madison Avenue approach toward selling a product. She thought that nothing sells a product like the product itself and the result was a textbook produced by students on their Catholic school experience. (Author/RK)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A