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ERIC Number: EJ148017
Record Type: CIJE
Publication Date: 1976
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Corporate Forecasting: Promise and Reality
Wheelwright, Steven C.; Clarke, Darral G.
Harvard Business Review, 54, 6, 40-64,198, Nov-Dec 76
Discusses a survey of forecast preparers and users in 127 major companies in an attempt to assess underlying problems and identify areas for improvement. Concludes that forecasting responsibilities and tasks must be better defined and that forecast preparers and users must become better informed about one another's roles. (Author/JG)
Publication Type: N/A
Education Level: N/A
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Sponsor: N/A
Authoring Institution: N/A