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ERIC Number: EJ147922
Record Type: CIJE
Publication Date: 1976
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
A Scale for Sexism
Pingree, Suzanne; And Others
Journal of Communication, 26, 4, 193-201, Aut 76
Defines the consciousness scale as a measurement technique which divides media protrayals of women into five conceptually-derived categories that can be placed in ordinal relationships with one another. Suggests that such a scale may be useful as a tool for analyzing mass media content. (MH)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A