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ERIC Number: EJ147500
Record Type: CIJE
Publication Date: 1976
Pages: N/A
Abstractor: N/A
Reference Count: 0
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Prior Exercise of Freedom and Reactance
Snyder, Melvin L.; Wicklund, Robert A.
Journal of Experimental Social Psychology, 12, 2, 120-30, Mar 76
A communication that contains a particularly strong intent to influence can easily lose persuasive impact or even bring about a "boomerang" effect. Such "boomerang" phenomena have often been attributed to "psychological reactance," a motivational state created when freedoms are threatened or usurped. Two factors that inhibited reactance were examined. (Editor/RK)
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