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ERIC Number: EJ146897
Record Type: CIJE
Publication Date: 1976
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
A Behavioral Perspective on Media Selection
Gropper, George L.
AV Communication Review, 24, 2, 157-186, Sum 76
Advocates a behavioral point of view of how one goes about selecting media and how one designs the materials they mediate. (JY)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A