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ERIC Number: EJ146282
Record Type: Journal
Publication Date: 1976
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Graphical Humor and the Measurement of Attitudinal Ambivalence
Anderson, Ronald E.; Wieting, Stephen G.
Communication Research--An International Quarterly, 3, 3, 311-326, Jul 76
Discusses a method for assessing attitudes using cartoons as projective devices and suggests that graphical humor might be used successfully in constructing alternative methods for measuring attitudinal ambivalence. (MH)
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Language: N/A
Sponsor: N/A
Authoring Institution: N/A