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ERIC Number: EJ146281
Record Type: CIJE
Publication Date: 1976
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
The Persuasiveness Effectiveness of the Peer Appeal and a Communicator's First-Hand Experience
Cantor, Joanne R.; And Others
Communication Research--An International Quarterly, 3, 3, 293-310, Jul 76
Investigates the effects of various source characteristics on the persuasiveness of communications in the area of public health and presents evidence suggesting that a peer appeal can be more effective than a persuasive attempt by a source from a different age group. (MH)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A