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ERIC Number: EJ146270
Record Type: Journal
Publication Date: 1976
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
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Campaign Communication and Attitude Change: A Multidimensional Analysis
Barnett, George A.; And Others
Human Communication Research, 2, 3, 227-244, Spr 76
Extends the traditional Woelfel-Saltiel balance formulation of attitude change to a continuously-scaled least-squares paradigm in which change occurs as a function of accumulated information. A longitudinal tracking of the changes in attitude toward parties, candidates, and issues is then used to make predictions about subsequent attitudes and consequent voting behavior. (MH)
Publication Type: N/A
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Authoring Institution: N/A