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ERIC Number: EJ146175
Record Type: CIJE
Publication Date: 1976
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Communication Channel Selection Considerations for Reaching Older Persons: Part 1
Rush, Ramona R.; Kent, K. K. M.
Educational Gerontology, 1, 4, 379-388, Oct 76
A number of general considerations in communication channel selection are noted, and the literature of channel use among older persons is reviewed. While television is the dominant medium among older persons generally, print media play important roles also, especially among those with higher levels of education. (Author)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A