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ERIC Number: EJ144433
Record Type: Journal
Publication Date: 1976
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Information Utility: An Alternative Perspective in Political Communication
Swanson, David L.
Central States Speech Journal, 27, 2, 95-101, Sum 76
Identifies weaknesses in the traditional political communication research model, suggests an alternative approach and then uses key concepts from both positions to analyze data from the 1972 Presidential campaign. (MH)
Publication Type: N/A
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