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ERIC Number: EJ143061
Record Type: CIJE
Publication Date: 1975
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Valeurs connotatives du texte publicitaire (Connotational Values of an Advertising Text)
Bochmann, Klaus
Langue Francaise, 28, 29-38, Dec 75
Discusses the effectiveness of advertising texts in manipulating public opinion. Emphasis is placed on the connotational aspects of the texts in question. (Text is in French.) (TL)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A