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ERIC Number: EJ140519
Record Type: CIJE
Publication Date: 1976
Pages: N/A
Abstractor: N/A
Reference Count: 0
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Applications of Psychology to Television Programming: Formulation of Program Objectives
Lesser, Gerald
American Psychologist, 31, 2, 135-136, Feb 76
Notes that to succeed in television both the audience and what is trying to be achieved with them must be known. Also important is a knowledge of what appeals to the audience, what their needs and interests are, and how the educational objectives planned for them can connect with these characteristics. (Author/AM)
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