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ERIC Number: EJ139820
Record Type: Journal
Publication Date: 1976
Pages: N/A
Abstractor: N/A
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Mexican American Televison: Applied Anthropology and Public Television
Eiselein, E. B.; Marshall, Wes
Human Organization, 35, 2, 147-56, Sum 76
Fiesta Project provides a classic example of action anthropology in broadcasting. The project involved the research and production of a Spanish language public television series designed to attract, retain, and realistically help a Mexican American audience in southern Arizona. The project used anthropological research in initial program development, in ongoing evaluation, and in final evaluation. (Author)
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Identifiers - Location: Arizona