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ERIC Number: EJ139239
Record Type: Journal
Publication Date: 1976
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Setting the Political Agenda: Radio vs. TV: The Effect of the Medium
Cohen, Akiba A.
Journal of Communication, 26, 2, 29-35, Spr 76
Reports on a study which indicates that certain political candidates are better perceived on radio and others on television and suggests that it is possible to determine the most effective medium for creating favorable candidate images. (MH)
Publication Type: N/A
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Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Israel