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ERIC Number: EJ138292
Record Type: CIJE
Publication Date: 1974
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
The Context and Process of University Planning
Morris, Alfred
Higher Education Bulletin, 3, 1, 3-15, F 74
Noting limitations of applying corporation techniques to universities, the author develops a model of decision-making which utilizes marketing techniques within a structure designed to encourage, sensitively record, and facilitate the efficient implementation of policy politically determined by the collision of various interests in continuing and informed debate. (JT)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A