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ERIC Number: EJ137880
Record Type: Journal
Publication Date: 1976
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
The Effect of Order of Information in a Questionnaire Cover Letter Situation
Alderson, John W.; Hay, Robert D.
Journal of Business Communication, 13, 2, 11-15, Win 76
Examines an experiment designed to determine if a relationship exists between the order of information in a specific persuasive request letter situation and the effectiveness of the message. (MH)
Publication Type: N/A
Education Level: N/A
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Language: N/A
Sponsor: N/A
Authoring Institution: N/A