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ERIC Number: EJ137879
Record Type: Journal
Publication Date: 1976
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Identifying and Testing Communication Opportunities
Pessemier, Edgar A.
Communication Research--An International Quarterly, 3, 1, 63-75, Jan 76
Presents a model designed to allow communication analysts to predict the most promising approach to improving acceptance of a competitive service or idea. (MH)
Publication Type: N/A
Education Level: N/A
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Sponsor: N/A
Authoring Institution: N/A