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ERIC Number: EJ137876
Record Type: CIJE
Publication Date: 1976
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
A Dependency Model of Mass-Media Effects
Ball-Rokeach, S. J.; DeFleur, M. L.
Communication Research--An International Quarterly, 3, 1, 3-21, Jan 76
Focuses on audience dependency on media as information resources and discusses alteration of audience beliefs, behavior, or feelings as a result of mass communicated information. (MH)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A