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ERIC Number: EJ137469
Record Type: CIJE
Publication Date: 1976
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Marketing Opportunity for Continuing Education
Gorman, Ronald H.; Waters, Elzberry, Jr.
NUEA Spectator, 40, 23, 13-6, Mar 76
The opportunitites exist for those off-campus administrators who wish to adopt some of the techniques of successful marketing managers. Off-campus administrators must begin searching for ways to respond to environmental opportunities before they are forced to, under considerable internal and competitive pressure, respond to an academic enrollment crisis. (Author)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A