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ERIC Number: EJ136690
Record Type: CIJE
Publication Date: 1975
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
The Influence of Advertising on Attendance at Park Programs
Reyburn, Jerry H.; Knudson, Douglas M.
Journal of Environmental Education, 7, 2, 59-64, 75
Investigated were the effects on attendance of four types of pre-program advertising: no advertising, personal invitation, signs, and innovation. All three advertising treatments increased program attendance over no advertising. Each advertising technique has advantages and disadvantages. Signs are impersonal, but effective. Personal invitation is time-consuming but humanistic. (MR)
Publication Type: N/A
Education Level: N/A
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Sponsor: N/A
Authoring Institution: N/A