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ERIC Number: EJ136367
Record Type: Journal
Publication Date: 1976
Pages: N/A
Abstractor: N/A
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Will Your Catalog Stand FTC Scrutiny?
Bender, Louis W.
AGB Reports, 18, 2, 27-31, Mar/Apr 76
In light of recent court rulings and Federal Trade Commission (FTC) hearings regarding unfair methods of competition and deceptive advertising, a content analysis was conducted of 20 randomly selected college catalogs from 2-year and 4-year, public and private institutions. Four types of misrepresentations were identified including institutional status, faculty qualifications, facilities, and services. (JT)
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