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ERIC Number: EJ134069
Record Type: Journal
Publication Date: 1976
Pages: N/A
Abstractor: N/A
Reference Count: N/A
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Consumerism: An Opportunity, Not a Threat
Jones, Becky L.
Journal of Home Economics, 68, 1, 22-5, Jan 76
The Corning Glass Works uses a variety of consumer relations techniques--all geared to the identification of the purchasers and users of the company's products, and the promotion of a policy of dialogues with and feedback from consumers. The roles home economists play in the process is emphasized. (Author/BP)
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