Consumerism: An Opportunity, Not a Threat.

Jones, Becky L.

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Peer reviewed

ERIC Number: EJ134069

Record Type: Journal

Publication Date: 1976

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Consumerism: An Opportunity, Not a Threat

Jones, Becky L.

Journal of Home Economics, 68, 1, 22-5, Jan 76

The Corning Glass Works uses a variety of consumer relations techniques--all geared to the identification of the purchasers and users of the company's products, and the promotion of a policy of dialogues with and feedback from consumers. The roles home economists play in the process is emphasized. (Author/BP)

Descriptors: Consumer Economics, Consumer Education, Information Needs, Manufacturing Industry, Merchandise Information, Occupational Home Economics, Public Relations

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