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ERIC Number: EJ131370
Record Type: Journal
Publication Date: 1976
Pages: N/A
Abstractor: N/A
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Market Analysis and Audience Research for Libraries
Massey, Morris E.
Library Trends, 24, 3, 473-81, Jan 76
Market research techniques appear to offer relatively simple, inexpensive means for libraries to generate useful data about their "consumers" and their operations. (Author)
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