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ERIC Number: EJ131217
Record Type: Journal
Publication Date: 1976
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An Evaluation of Student-Attracting Methods and University Features by Attending Students
Gorman, Walter P.
College and University, 51, 2, 220-5, Win 76
A subjective questionnaire administered to a random sample of freshmen (200 of 878) at the University of Tennessee at Martin to determine relative effectiveness of student recruitment methods revealed that an image for high quality education, variety in curriculum offerings, and selection of nonacademic activities are important controllable patronage factors. Other findings are included. (JT)
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