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ERIC Number: EJ131188
Record Type: CIJE
Publication Date: 1975
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
The Marketing Concept in Higher Education: A Caveat
Hugstad, Paul S.
Liberal Education, 61, 4, 504-12, Dec 75
Various major business marketing actions and their analogous educational functions are examined in this exploration of the application of the marketing concept to higher education, along with modification that institutional differences (e.g. goals and operating climate) impose upon the use of such techniques (e.g. market analysis, product line strategies, promotional strategies). (JT)
Publication Type: N/A
Education Level: N/A
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Sponsor: N/A
Authoring Institution: N/A