This paper outlines the competency-linked project of a total redesign of a fully online master's program that linked every deliverable and assessment in each course with a competency model. Extensive mapping was completed and then applied to every course in the master's program over a two-year period. Graduate students' perceptions of connecting new course knowledge to existing knowledge on the course topic, prior to current skills, and the perceived ability to apply course knowledge to the workplace were examined, analyzed, and reported. Lastly, recommendations on finding competencies, mapping, and spreading the word are detailed.