A good English teacher can be defined as a motivator in learning English. The present study investigated how often and in what ways the best English teachers utilized motivational strategies in their classrooms by using Keller's attention, relevance, confidence, satisfaction (ARCS) model as a framework for the analysis. The teaching clips from "The Best English Teachers" produced by EBS (Educational Broadcasting System) were observed. At the same time, a frequency count was made on the use of ARCS motivational strategy by the twelve best English teachers. Even though their strategy uses were heavily concentrated on attention strategies (n = 354), other strategies (satisfaction: n = 149; confidence: n = 144; relevance: n = 131) were also effectively utilized. In addition, the Friedman test showed well-balanced use of ARCS strategies of the best English teachers in beginning, during, and closing phase of instruction. Suggestions were made for EFL teacher education based on the findings.