Demonstrating the value of transnational education (TNE) to the United Arab Emirates, and Dubai in particular, is a significant research priority. As Dubai seeks to become a destination for international higher education students, there is a need to better understand how TNE providers are viewed, both locally and internationally, by prospective students. This paper was driven by key questions regarding the perception of TNE; its providers; value for money; and student choice patterns. The research adopted a quantitative approach to generate a deeper understanding of the current TNE situation in Dubai and motivations for studying in Dubai.