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ERIC Number: EJ130613
Record Type: CIJE
Publication Date: 1976
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Continuing Education Goes to Market
Lenz, Elinor
Adult Leadership, 24, 5, 163-4,182, Jan 76
Successful marketing of continuing education involves, essentially, two things: (1) that we never confuse marketing with manipulation, and (2) that we keep our sights firmly fixed on the interests and concerns of the people we serve. (Author)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A