ERIC Number: EJ130613
Record Type: CIJE
Publication Date: 1976
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Continuing Education Goes to Market
Lenz, Elinor
Adult Leadership, 24, 5, 163-4,182, Jan 76
Successful marketing of continuing education involves, essentially, two things: (1) that we never confuse marketing with manipulation, and (2) that we keep our sights firmly fixed on the interests and concerns of the people we serve. (Author)
Descriptors: Adult Education, Educational Needs, Extension Education, Marketing, Public Relations, Publicize
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