The article is a critical reflection on a study conducted to evaluate the student-perceived value of instructor presence techniques. The study utilized the author-created Instructor Presence Technique Value Scale (IPTVS) in attempts to measure variations in the value of differing instructor presence techniques across communication media. The authors reflected on the data and the presentation of results to determine what key changes were needed to create a more valid and reliable iteration of the IPTVS. This reflective article includes the lessons learned and clarifications of value indicators.