Over the last few decades, the active promotion of or government acquiescence in a surge of private higher education (PHE) has become a common phenomenon globally. This study examines the specific contributions and pitfalls of private higher education institutions (PHEIs) using questionnaires, interviews and documentary analysis as data gathering tools. The findings reveal that private higher education is perceived as having significant contributions to make in addressing the wider demands of access and gender parity, and local and economic development. However, the sector is equally liable to a wide range of pitfalls related to its poor image, substandard quality, illicit behaviour and prohibitive regulations. It argues that if the current deficiencies of the sector are to be addressed in a meaningful way, more needs to be done in terms of enhancing the capacity of institutions, enforcing the rule of law and engendering public support through improved delivery and image.