While schools' official vision statements--statements school leaders write telling their own deep vision for what they want their school to be--generally aren't empowering, they could be. A well-crafted vision statement is a powerful tool because it articulates the promise a leader and school staff make to students and provides focus. Drawing on her work with principals, Jackson shows how to write a statement with three essential aspects: passion, specifics for actions, and a commitment to 100% of learners.