Peer mentoring and associated programs have gained prominence due to demonstrated positive effects on student retention and matriculation, but scant research exists on voluntary peer academic coaching as part of a peer mentoring program. This study was conducted for two purposes: to describe the demographics of students who register to participate in a peer mentoring program and to explore the primary goal(s) that participants hoped to accomplish through their academic coaching experience. Findings revealed high numbers of first-generation college student participants and international student participants, and themes derived from a content analysis revealed student goals in the areas of academic skills, academic goals, degree plan and progress, and overcoming barriers to success. Recommendations for future research and practice are articulated.