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ERIC Number: EJ127887
Record Type: CIJE
Publication Date: 1975
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Werbematerial im Fremdsprachenunterricht (Advertising Material in Foreign Language Teaching)
Hogzand, Annelene; Lutjeharms, Madeline
Zielsprache Deutsch, 2, 10-18, 75
Advertising matter, being oriented to contemporary society, is an interesting object of study. Advertising pictures throw light on the culture of the country. A contest riddle and tapes of spoken advertising are presented. Numerous examples show how a teaching method can be designed. (Text is in German.) (IFS/WGA)
Publication Type: N/A
Education Level: N/A
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Language: N/A
Sponsor: N/A
Authoring Institution: N/A