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ERIC Number: EJ127550
Record Type: Journal
Publication Date: 1975
Pages: N/A
Abstractor: N/A
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In-Service Training by Mass Media
Portis, Bernard; Hunter, Andrew D.
Journal of Communication, 25, 3, 167-70, Sum 75
Cites research indicating that METV has broad reach but limited impact on a medical audience in terms of altering the actual practice of physicians. (MH)
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