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ERIC Number: EJ127543
Record Type: Journal
Publication Date: 1975
Pages: N/A
Abstractor: N/A
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Toward a Message-Centered Theory of Persuasion: Three Empirical Investigations of Language Intensity
Burgoon, Michael J.; And Others
Human Communication Research, 1, 3, 240-56, Spr 75
Reports the results of three separate studies designed to test hypotheses about the effects of language intensity on attitude change. See CS 703 560 for availability. (MH)
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