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ERIC Number: EJ127539
Record Type: Journal
Publication Date: 1975
Pages: N/A
Abstractor: N/A
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First-Order and Second-Order Cognitive Effects in Attitude Change
Lutz, Richard J.
Communication Research, 2, 3, 289-99, Jul 75
Explains the use of the multiple attribute model in investigating and monitoring communication programs. See CS 703 555 for availability. (MH)
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