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ERIC Number: EJ127536
Record Type: CIJE
Publication Date: 1975
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
The Relevance of Decision Process Models in Structuring Persuasive Messages
Wright, Peter; Barbour, Fredric
Communication Research, 2, 3, 246-59, Jul 75
Suggests a method of analyzing mass media advertising strategies within an integrated behavioral science research framework. Available from: Communication Research, Sage Publications, 275 South Beverly Drive, Beverly Hills, California 90212. Subscription Rates: institutional, $20.00 per year; professionals and teachers, $12.00 per year; full-time students, $10.00 per year; $1.00 additional on all rates for areas outside US and Canada. (MH)
Publication Type: N/A
Education Level: N/A
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Language: N/A
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Authoring Institution: N/A