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ERIC Number: EJ127500
Record Type: CIJE
Publication Date: 1975
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Source-Message Orientation in Interpersonal and Media Influence
Hoyt, James L.
Journalism Quarterly, 52, 3, 472-76, Aut 75
Concludes that more research must be done examining the variables influencing audience response to messages delivered by film, radio, print, and personal interaction. (RB)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A