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ERIC Number: EJ127494
Record Type: Journal
Publication Date: 1975
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Situational Factors and Peasants' Search for Market Information
Fett, John H.
Journalism Quarterly, 52, 3, 429-35, Aut 75
Finds that the mass media, especially newspapers have an immediate, direct effect on farmers' behavior only when the content is tailored to fit the farmers' existing situation. (RB)
Publication Type: N/A
Education Level: N/A
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Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Brazil